Fresh Produce Should Start the Basket, Not Just Fill the Department
Fruit & Veg is one of the first departments shoppers use to judge a supermarket. But it should do more than look fresh. A well-planned fresh produce department can support meal decisions, link to other departments and help build the basket.
Wellness Areas Need Trust, Not Just Shelves
A practical look at how supermarket wellness areas can move beyond vitamin shelves and become trusted, clearly planned departments that support better shopping, stronger basket-building and more useful store layouts.