Fresh Produce Should Start the Basket, Not Just Fill the Department
Fruit & Veg is one of the first departments shoppers use to judge a supermarket. But it should do more than look fresh. A well-planned fresh produce department can support meal decisions, link to other departments and help build the basket.
How Supermarkets Can Turn the Spice Section Into a Meal-Planning Department
Most supermarket spice sections are treated as stock modules. But a stronger spice department can help shoppers decide what to cook, connect to fresh food departments, and turn a small category into a bigger basket opportunity.