How to Lay Out a Store to Drive Sales: Plan the Route, Not the Rooms
Most stores are planned department by department, and the basket barely moves. Plan the store as one route instead — fresh first, staples deep, and the adjacencies that add the second and third item on the walk.
The Sauce Aisle Doesn't Start a Basket. It Finishes One.
Almost nobody shops for ketchup. The sauce, the marinade and the dressing go in on the way to the meal they finish — so the lever is position and cross-aisle cues, not aisle size.