Aisle or Room? Where Health & Beauty Earns More in a Supermarket

Health and beauty is usually given two runs of standard shelving in the middle of the store — the same treatment as the tinned goods. But it is a browse-and-consider category, and trade-up is a decision made standing still. Here is why a defined, well-lit space earns more than another aisle, how to navigate it by need rather than by supplier, and the lighting and security specifications that make the difference.